What this is
NotiFlow is a newer direction built on the notification-listening infrastructure from EmPushy. Instead of only analysing an organisation's own campaigns, it aims to help teams understand broader patterns: what competitors are sending, how frequently different applications message, which emotional and urgency cues appear, how strategies differ between markets, and what people are actually experiencing on their lock screens.
What's been tried
The listener infrastructure and urgency ontology from EmPushy's real-world dataset — 550 days of notifications across 37 Play Store categories — carries over directly. The open question is less about collection and more about framing: market intelligence rather than a personal-productivity tool.
Next
Scaling collection beyond the original dataset, and figuring out what a useful competitive report actually looks like.